Introduction
When any new social platform comes along, authors ask themselves: should I join? With a day job in communications/marketing/PR, I’m always intrigued by the latest technologies and trends. So when “elder millennials” like myself started joining TikTok, I gave it a try. Like many, I was skeptical at first but since joining I have found myself laughing and learning more on TikTok than any other social media app. It is a dynamic platform and a great wat to connect with others, especially as BookTok—the community of book lovers on TikTok—continues to grow.
Most marketers would agree with a resounding “yes” that TikTok has become a hot spot for promoting your business. But what about authors and writers? Given that there’s a huge community of like-minded individuals on TikTok, it’s absolutely worth an author’s time to test it out. If you’re ready to take the plunge, I’ve gathered my top 5 tips on how to use TikTok efficiently as an author, writer or reader, and the potential benefits. But first, a bit of background on TikTok and what to expect.
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KC Grifant 